Senior Marketing Specialist Full Time

Summary:

We are a dynamic and innovative company seeking a skilled Marketing Specialist with experience in planning and executing offline marketing events. At Shirlyn International Production, we focus on creating unique and engaging brand experiences for our customers. We believe that events and activations are essential for making impactful and lasting connections with our target audience. As a Marketing Specialist, you will play a vital role in developing and implementing strategies to drive brand awareness, engage customers, and generate leads.

Responsibilities:

• Develop marketing strategies for experiential events that align with our brand identity and marketing objectives. Work with agencies to develop unique campaign ideas and the execution/operation plan. Manage the entire project, including searching for suitable locations, coordinating with headquarters teams, and handling event logistics, such as budgets and timelines.
• Develop PR and social communication campaigns to promote marketing events. Create engaging content, compelling visuals, and targeted messaging to generate impressions and build word-of-mouth effect.
• Identify potential event partners, sponsors, agencies, and vendors to enhance the overall experience. Negotiate contracts, manage relationships, and coordinate logistics with vendors and sponsors to ensure seamless execution of events.
• Track, analyze, and report on the effectiveness of events, including attendance, engagement metrics, lead generation, and return on investment (ROI). Use data-driven insights to optimize future event strategies and improve overall marketing performance.
• Collaborate with internal teams, including local cross-functional teams and headquarters teams, to ensure a cohesive and integrated approach to events and activations. Share event-related information and provide regular updates to stakeholders to maintain alignment and support the overall marketing objectives.

Qualifications:

• Proven Experience: Minimum of 3 years of experience in marketing, with a focus on event planning and execution, particularly pop-up events.
• Demonstrate a track record of successful event campaigns and the ability to drive brand engagement and generate leads.
• Excellent Project Management Skills: Ability to multitask, prioritize, and manage multiple projects simultaneously. Strong attention to detail and exceptional organizational skills are essential to ensure smooth event execution.
• Creative Mindset: Possess a strong creative flair and the ability to think outside the box. Bring fresh and innovative ideas to the table, leveraging the uniqueness of pop-up events to create memorable experiences for our target audience.
• Strong Communication Skills: Excellent verbal and written communication skills. Ability to articulate ideas clearly and concisely, as well as negotiate and build relationships with vendors, sponsors, and internal stakeholders.
• Analytical Mindset: Proficient in data analysis and reporting. Familiarity with event-related metrics and analytics tools to measure the success of pop-up events. Ability to draw insights from data and make data-driven recommendations for future improvements.
• Team Player: Highly collaborative with the ability to work effectively in cross-functional teams. Possess a positive attitude, flexibility, and a willingness to adapt to changing priorities and deadlines.
• Bilingualism is a plus.

Shirlyn Benefits and Culture:

• Healthcare coverage (medical, dental, vision, prescription drugs).
• Health Savings Account with employer funding.
• Flexible Spending Accounts (Healthcare and Dependent care).
• Company-paid Basic Life/AD&D insurance.
• Company-paid Short-Term and Long-Term Disability.
• Voluntary Benefit Offerings (Voluntary Life/AD&D, Hospital Indemnity, Critical Illness, and Accident).
• Employee Assistance Program.
• Business Travel Accident Insurance.
• 401(k) savings plan with discretionary company match and access to a financial advisor
• Access to Shirlyn Foundation support

Perks (HQ Location)

• Free lunch every week.
• Pets allowed in the office.
• Free gym access.
• Free gifts.
• Annual holiday party.
• Invitations to special events.
• Free snacks and drinks every day.